I'm not ready to sign up, but it's an interesting idea.
Basically, the group, In Jesus' Name Productions, wants to get 100,000 members to donate $10/month so they can make films for Christians, rather than relying on a-Christian Hollywood to do it. They claim that with that kind of money, they can make Hollywood-class blockbusters that are God-honoring. (Ag! I think about the Noah's Flood movie made by NBC a few years ago with Jon Voight; it was horrible!)
Anyhow, I think the idea is interesting, and I thought we should all at least be peripherally aware of the potential culture-change something like this could accomplish.
Their web site.
A quick explanation of how it works.
A short video of how it works (5.5 mins).