Anybody else notice that Hostess Ding-Dongs have really shrunk?
When they went bankrupt last year, I thought I had had my last Ding-Dong. Too bad, as I've maintained for years that Big Red and a Ding-Dong comprise the breakfast of champions.
Then when Hostess made a resurrection, I happily looked for Ding-Dongs on the store shelves. I found Twinkies and Cup Cakes, but not Ding-Dongs.
Finally, I started seeing Ding-Dongs on the shelves, and I bought a couple of boxes.
When I opened them, I was a little disappointed to notice that the snack cake had shrunk a little bit, but understanding something of the need for cutting back on expenses, I chose to be understanding, and to accept the change.
Then a few boxes later, I noticed the individual packing had changed, such that instead of a blank white plastic wrap, it was now a white plastic wrap with the red Hostess logo patterned onto it.
But as soon as I had one of the individual packages in my hand, I strongly suspected the new packaging was an attempt to distract the buyer from the real change -- the snack cake is now about half the size it was prior to the bankruptcy.
I'll finish my current box of Ding-Dongs, but if my now-planned future purchasing pattern is any indication of Hostess' fortunes, the treat-maker will soon be facing another bankruptcy.
Originally posted at: http://kentwest.blogspot.com/2014/01/ding-dongs-have-shrunk.html